Tuesday 30 August 2011

Future Mobile Broadband Trends, Google Android


Google's Android smartphones recently surged by 15% in popularity in the U.S., topping out the field with a nearly 42% share, according to the latest ComScore survey released Tuesday.
Meanwhile, Research in Motion and Microsoftsaw declines in their market shares. Microsoft, which makes the Windows Mobile and Windows Phone mobile operating systems, stayed in fourth place with nearly a 15% decline for a 5.7% market share.
For all mobile devices, including smartphones and lower-end feature phones, ComScore reported 234 million customers in July, led by Samsung (25.5% share), LG (20.9%), Motorola (14.1%), Apple (9.5%) and RIM (7.6%).
Top Smartphone Platforms
Platform
Apr '11
Jul' 11
Point Change
Google
36.4%
41.8%
 5.4
Apple
26.0%
27.0%
 1.0
RIM
25.7%
21.7%
-4.0
Microsoft
 6.7%
 5.7%
-1.0
Symbian
 2.3%
 1.9%
-0.4
Three-month averages ending July 2011 vs. April 2011 for U.S. smartphone subscribers ages 13+. Source: comScore MobiLens
Google’s Android software strengthened its grip on the US smartphone market, powering nearly 42 per cent of handsets as of July, industry tracker comScore reported on Tuesday.
Android’s share of the US smartphone market grew to 41.8 per cent from 36.4 per cent at the start of April, according to comScore.
The portion of the market using smartphones powered by Microsoft software shrank to 5.7 per cent from 6.7 per cent and Symbian’s share dipped to 1.9 per cent from 2.3 per cent.
Samsung was the most popular handset maker with 25.5 per cent of the market and LG second with 20.9 per cent, comScore reported.
Apple's iOS bolstered its hold on the No. 2 slot, increasing its share one percentage point to 27% over the last three months, while other smartphone competitors continued to lose ground. BlackBerry maker Research in Motion fell four percentage points to 21.7%, followed by Microsoft -- which dropped from 6.7% to 5.7% -- and Symbian, down .4% to 1.9% in July.
Among the largest handset manufacturers, there was little change in market share from the prior reporting period. The biggest shift was Motorola's share, contracting from 15.6% to 14.1%. Samsung remained the No. 1 phone maker with 25.5% share, up from 24.5% in April. The biggest jump among those categories was in app downloads, where activity increased 2.8 points from April.

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