Thursday, 20 November 2014

Sprint Newsroom: Sprint CEO Marcelo Claure Speaks Directly to Consumers in New Hispanic Advertising Campaign

Sprint CEO Marcelo Claure Speaks Directly to Consumers in New Hispanic Advertising Campaign

Just a few months after taking the reigns as the new Sprint Chief Executive Officer, Bolivian native Marcelo Claure has already made his mark in the wireless industry with his bold and straightforward approach to simplifying mobile services.  Claure, the first foreign-born Latino CEO in the history of the U.S. to lead a telecommunications company, is very committed to engaging and connecting with the Hispanic consumer, and this is the focus of the brand’s next advertising campaign set to hit the air tonight.

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