Sprint Nextel Corporation has posted the following release to its Newsroom website:  
  		  			  			NBA Green Week Presented by Sprint Tips Off Encouraging Fans to Go Green   			  			  				
NEW YORK (BUSINESS WIRE), April 04, 2013 -          The NBA today tips off NBA Green Week presented by Sprint, featuring         community greening projects, recycling programs, green giveaways,         special adidas oncourt apparel, and auctions to encourage fans to "go         green." Continuing through April 12, this marks the fifth year of the         leaguewide Green Week hosted in collaboration with the Natural Resources         Defense Council (NRDC).      
              In conjunction with Green Week, the NBA is also launching Mosaic,         an on-line tool designed to measure environmental impact. In partnership         with NRDC and Renewable Choice Energy, Mosaic will allow all NBA         teams and venues to track, analyze, and identify cost savings         opportunities within their environmental footprint. In addition, as part         of its ongoing efforts to reduce its carbon footprint, the league also         will work with Sterling Planet – a leading supplier of renewable energy         – to offset the amount of electricity used during all 67 NBA games         taking place during Green Week. This commitment will result in a carbon         avoidance of more than 10 million pounds, which will be one of the         largest pollution offset initiatives by any sports league worldwide, and         the only one to involve every team in the league.      
              Throughout NBA Green Week presented by Sprint, adidas – the league's         official oncourt apparel provider – will outfit all players with 100         percent organic cotton adidas shooting shirts, available at NBAStore.com         and the NBA Store on Fifth Avenue in New York City. Players will also         wear NBA Green headbands and wristbands made from 45 percent organic         cotton, while NBA coaches and broadcasters will wear NBA Green lapel         pins, all in an effort to raise additional awareness. NBA teams across         the league will also host in-arena nights along with a         variety of events and activities in the community to support         environmental protection. In addition, the NBA and Sprint are launching         "Pledge to Recycle", a fan contest that tips off today, April 4, and         continues through May 16. Fans who pledge to recycle their old mobile         devices can enter to win a grand prize trip for two to the 2013 Finals.         Fans can learn more at NBA.com/SprintPledge.      
              "At Sprint, we want NBA fans to know that we are committed to taking         steps towards improving our environmental impact and ask fans to take         actionable steps with us," said Steve Gaffney, Vice President-Corporate         Marketing, Sprint. "We treat environmental responsibility with a high         level of importance and through our presenting partnership of NBA Green         Week we are reaching out to help educate fans and customers about the         environmental and financial benefits of recycling wireless devices."      
              "The NBA is thrilled to once again partner with Sprint for NBA Green         Week," said NBA Senior Vice President of Social Responsibility Todd         Jacobson. "We have a shared commitment to environmental protection and         are proud to team up in a collective effort to raise fan awareness and         participation around conservation."      
              During Green Week, the NBA and Sprint will encourage fans to do their         part for the environment through wireless device recycling events hosted         by current and former NBA players in three NBA markets – Los Angeles         (Clippers), Boston (Celtics), and Orlando (Magic). As part of the Sprint         Buyback program, fans will be able to recycle their eligible phones         from any carrier and receive up to a $300 service credit from Sprint,         along with autographs, tickets to upcoming games, and other giveaway         items. Through this program, Sprint, which ranks third on Newsweek's         list of the 500 greenest companies in America, has kept more than 28         million wireless devices out of landfills.      
              "NBA Green Week stands alone among all professional sports greening         initiatives. No other league dedicates an entire week to educating         millions of fans about environmental sustainability," said Natural         Resources Defense Council Senior Scientist Allen Hershkowitz. "The NBA's         commitment to offset the electricity used during Green Week games will         result in a carbon avoidance of more than 10 million pounds; that's one         of the largest pollution offset initiatives by any sports league         worldwide. And with the launch of a comprehensive environmental data         gathering system, the NBA takes their commitment one more giant step         forward by improving the way every team's arena is managed from now on.         These sustainability initiatives confirm why the league is regarded as         one of the world's most responsible sports organizations."      
              NBA Green is a year-round program and the NBA family continues to         identify and implement environmentally sound practices across all of its         business areas. To date, five NBA team arenas – Philips Arena (Atlanta         Hawks), AmericanAirlines Arena (Miami Heat), Rose Garden Arena (Portland         Trail Blazers), Toyota Center (Houston Rockets), and Amway Center         (Orlando Magic) – have received Leadership in Energy and Environmental         Design (LEED) certification by the U.S. Green Building Council.         Additionally, five NBA teams have installed solar panels on their         arenas, garages, or practice facilities: the Golden State Warriors'         practice facility, the US Airways Center (Phoenix Suns), STAPLES Center         (Los Angeles Clippers and Lakers), the Denver Nuggets' Pepsi Center, and         the San Antonio Spurs' AT&T Center. Also, in September 2009, the         Minnesota Timberwolves installed a green roof spanning 115,000 square         feet on the Target Center, making it the first green roof on any North         America arena and currently the nation's fifth-largest.      
              The NBA/WNBA family is also a proud member of the Green Sports Alliance,         a non-profit organization that launched in 2011 with a mission to reduce         the environmental impact of professional sports and to inspire fans to         join in these efforts. NBA/WNBA participants include the Cleveland         Cavaliers, Philadelphia 76ers, Portland Trail Blazers, Seattle Storm,         Toronto Raptors and the NBA league office.      
              About Sprint Nextel      
              Sprint Nextel offers a comprehensive range of wireless and wireline         communications services bringing the freedom of mobility to consumers,         businesses and government users. Sprint Nextel served more than 55         million customers at the end of 2012 and is widely recognized for         developing, engineering and deploying innovative technologies, including         the first wireless 4G service from a national carrier in the United         States; offering industry-leading mobile data services, leading prepaid         brands including Virgin Mobile USA, Boost Mobile, and Assurance         Wireless; instant national and international push-to-talk capabilities;         and a global Tier 1 Internet backbone. The American Customer         Satisfaction Index rated Sprint No. 1 among all national carriers in         customer satisfaction and most improved, across all 47 industries,         during the last four years. Newsweek ranked Sprint No. 3 in both         its 2011 and 2012 Green Rankings, listing it as one of the nation's         greenest companies, the highest of any telecommunications company. You         can learn more and visit Sprint at www.sprint.com         or www.facebook.com/sprint         and www.twitter.com/sprint.      
              About the Natural Resources Defense Council      
              The Natural Resources Defense Council (NRDC) is an international         nonprofit environmental organization with more than 1.3 million members         and online activists. Since 2005, NRDC has been the world's leader in         professional and collegiate sports greening. As a result of NRDC's work         and EPA award-winning Greening         Advisor, more than 100 professional teams have adopted environmental         initiatives at their stadiums or arenas, and countless league "Jewel         Events" have benefited from NRDC's guidance. NRDC uses scientific         expertise to help improve the efficiency of sports operations to reduce         waste, improve environmental performance, benefit public health and         uncover cost savings. Visit us at nrdc.org/sports         and @NRDCGreenSports to learn more.      
              About NBA Cares      
              NBA Cares is the league's global social responsibility program that         builds on the NBA's mission of addressing important social issues in the         United States and around the world. Through this program, the NBA, its         teams and players have donated more than $210 million to charity,         completed more than 2.3 million hours of hands-on community service, and         created more than 760 places where kids and families can live, learn, or         play, in 23 countries and territories on five continents. NBA Cares         works with internationally recognized youth-serving programs that         support education, youth and family development, and health-related         causes, including: KaBOOM!, Special Olympics, Boys and Girls Clubs of         America, UNICEF, the Make-A-Wish Foundation, and the Global Business         Coalition on HIV/AIDS, Malaria and Tuberculosis. To learn more, please         visit NBACares.com         or follow us @NBACares.      
            
    
  			  		  		    
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